Cover Story Requirements

New Homes covers are reserved for major developments with photographs of finished models only. No renderings will be used on covers. Architectural photographers Wayne Cable (312-226-0303) and Russell Phillips (847-692-6694) photograph our covers at a discounted price for New Homes clients. Advertisers may hire another professional photographer, but all photos are subject to approval by New Homes. Advertisers who do not submit high-quality professionally shot cover images by the deadline will lose their cover reservation.

No project may appear more than one time on a New Homes cover in a 6-month period. Cover must be reserved 3 weeks prior to materials deadline and photograph must be submitted 2 weeks prior to materials deadline. Submit cover image as a high resolution digital image (no less than 2,800 pixels in height). Additional shots are required for inside story. No renderings will be used on the cover.

Submitting Ad materials

Black and white ads must be submitted electronically or on disk as PDF files.

Four-color ads must be submitted electronically or on disk as CMYK composite PDF files.

The following guidelines must be followed for all digital ad submissions. New Homes will not be held responsible for unexpected font replacements or color shifts resulting from improperly prepared PDF files. www.adobe.com has many helpful tutorials to aid you in creating PDF files for print media.

Fonts
Only type 1 fonts are acceptable.
No true type fonts.
No composite fonts.

Image resolution + color space
Our publication is printed on a 4-color web newsprint press using a 100-line halftone screen.
Images should have 200 dpi of resolution at their final size as placed on the page.
All color images must be CMYK.
All black-and-white images must be grayscale.
All color in the document (text, borders, fills, etc.) must be specified as process CMYK color.
All black used in the document (fills, text, line art) should be designated as CMYK process 100% K.
NO RGB COLOR MAY BE USED ANYWHERE IN THE DOCUMENT.
NO LAB COLOR MAY BE USED ANYWHERE IN THE DOCUMENT.
NO SPOT COLOR MAY BE USED ANYWHERE IN THE DOCUMENT.
DO NOT USE ICC PROFILES.
DO NOT USE OPI.
DO NOT USE "BLACK" SWATCHES MADE UP OF ALL 4 CMYK PLATES.

Submission of ads
New Homes will only accept properly created PDF files. You may use distiller job options for PDFX1a, though you may downsample images to 200 dpi.

Ads smaller than a full page must be bordered to exact dimensions by a rule of at least .5 pts.

Submit final document as a composite CMYK PDF file with all fonts embedded. Distiller job options are available upon request. CMYK and grayscale images should be downsampled to 200 dpi. Text and line art (monochrome images) should be at 1270 dpi. You may use distiller job options for PDFX1a, though you may want to downsample images to 200 dpi.

New Homes does not require crop marks, printer's marks or margins of any kind. The final dimensions of your PDF should be the dimensions of your ad.

You can either submit a disk, or upload to our ftp site:ftp://leafy:green@ftp.databasedads.com/incoming/NewHomes

The final ad is due by the materials due date specified for that month’s issue on our Ad Planning Worksheet.

Miscellany

Advertiser agrees to indemnify and hold harmless New Homes against any and all liability, expense or loss arising from claims for libel, unfair competition, unfair trade practice, infringements of the rights of others, or violation of rights of privacy resulting from the publication by New Homes of advertiser's ads.

New Homes reserves the right to reject any ad, for any reason, at its sole discretion.

New Homes will not be liable for failure to publish any ad for any reason.

Advertisers forwarding orders which contain incorrect rates or conditions are advised that advertising will be inserted without further notification to advertiser, at the correct rates and subject to all of the conditions of this rate card.

Apart from the premium pages which are sold on a first come, first served basis, no position request can be guaranteed. Premium positions (front and back covers) may not be reserved within a 6-month period by the same advertiser.

©Copyright 2004, New Homes Magazine