Looking Up

New highrises are changing 
Chicago's skyline - and downtown living

by Barry Pearce

Click here for New Highrises & Highrise Conversions Chart.

When Paul Gauer decided to buy a condo in a new highrise, he looked at 15 to 20 different projects during four months of shopping. He checked out the planned towers that have yet to sink foundations as well as condo conversions and some lofts. In the process, he became something of an expert on downtown residential real estate.

As he narrowed the field, he decided that though prices were steeper in brand new highrises, they offered the best deals.

“I looked at some conversions, existing condos and new construction,” Gauer says. “What attracted me to the new buildings most was that I’m guaranteed brand new state-of-the-art amenities and features. I looked at many lofts too, and the prices that they’re currently going for, $200 to $210 a square foot...At $300 a foot, River Bend was a better value because you’re getting everything brand new.”

River Bend is a 38-story luxury highrise planned by Bejco Development for 323 N. Canal, on the Chicago River. Prices in the tower begin in the $300s and range upwards of $1 million. The building is one of more than a dozen downtown highrises either planned or underway in a market with no shortage of competition, or - for the right projects - buyers.

Magellan Development Group offers perhaps the best examples of how popular brand new highrises have become in Chicago. The company says it sold out its highrise at 630 N. State Parkway in less than a month, and then followed up that success with sellouts of three days or less at two more planned highrises. The Farallon, a 171-unit tower at 600 N. Dearborn, sold out in one day last September, according to Joel Carlins, president of Magellan, and a new 25-story highrise to be built at 480 W. Ontario sold all units in three days with virtually no advertising.

“The pent-up demand for condominiums in this area is remarkable,” Carlins says.

While it is difficult to ascertain how many of the units may have been bought by speculators, who purchase blocks of units as investments to sell later at a profit or to rent out, the highrises do seem to be moving briskly.

The Fordham, a new highrise planned for a premium location, 15 E. Huron, had racked up more than 100 contracts two weeks before its grand opening, on Feb. 26, according to Herb Emmerman, of Equity Marketing Services, which is handling sales and marketing for the project. The 245 condos at the Fordham range from the $250s to more than $4 million and include ultra-luxury finishes and “hotel-type” amenities, Emmerman says.

Along with the Bristol, the Park Tower, River Bend and River View, the Fordham is part of a growing group of high-end towers with prices that rarely dip below $400,000 and can run into several millions of dollars. John Jaeger, of Appraisal Research Counselors, Ltd. says several more of the same scale are on the drawing boards.

“We’re looking at an extremely busy year construction-wise,” says Jaeger, vice president of residential projects. “There’s been a tremendous amount of projects beginning downtown, and a lot that were announced in ’99 are building now. We’re also going to see more buildings like the Park Tower, with units selling at $350 to $500 a square foot.

Earlier in the decade, the city saw a spate of condo conversions, but virtually no new highrise construction. What’s changed?

For one thing, the economy. An unprecedented span of growth and a runaway stock market have put a lot of cash in the pockets of a lot of home buyers. Many of these same buyers have built up significant equity in their current homes and have good leverage to trade up to luxury highrises in a hot real estate market.

Demographics also favor the new buildings. As well-off baby boomers become empty nesters, developers say, many are looking to simplify their lives and return to the excitement of living in downtown Chicago. Some are trading suburban single-families for low-maintenance condos, while a smaller number are keeping larger homes and buying in-town residences for weekends and late nights at the office.

The so-called “echo boom,” the copious children of the boomers, are meanwhile entering the housing market. Though the higher-end product tends to be out of their range, some of the new towers aren’t.

One East 15th Place, a 23-story tower by Legacy Development in the South Loop, has brand new units starting in the $130s. Wells Street Tower, a 33-story building by D2 Realty Services in Printers Row, also is priced below the competition and has units beginning in the $130s. At Huron Pointe, 421 W. Huron, Enterprise Development will have some pricier units, but also some condos below $200,000.

Another factor in the rise of these buildings is a new interest in living downtown. The city has worked hard to clean up and populate the Loop, with physical improvements, new businesses and an incipient theater district. The trend began with the conversion of countless old industrial buildings into affordable loft condominiums, and the shift to more expensive highrises is perhaps a natural evolution.

The stock of good, readily convertible loft buildings in the central area has dwindled, and prices on the remaining ones have risen sharply. Likewise, the number of rental highrises that make affordable conversion candidates has decreased, partly because of earlier conversions and partly because of a tight rental market in which owners can afford to hold onto their buildings.

“We’re running out of a stock of buildings to convert,” Emmerman says. “There are still some wonderful opportunities, but they are not for sale yet. And the market now has reached sufficient numbers, where people are willing to pay $225 a foot and up, so new construction is possible.”

While New Homes counted 14 new condo towers underway, with several more imminent, there were only nine highrise conversions still selling units. Two companies control the bulk of the apartments converting - American Invsco and DK / Equity, a joint venture between Draper & Kramer and Equity Marketing Services.

American Invsco, which converted Lake Point Tower and became one of the nation’s foremost converters of condominiums, is currently selling the Gold Coast Galleria, a 331-unit building at 111 W. Maple; the Elm at Clark, a 300-unit tower next door, at 1122 N. Clark; and 1344 N. Dearborn, a 19-story building in the Gold Coast.

Conversions have been selling well not only because there are fewer of them, but also because they offer a lower price point in a market where rents have been rising steeply. Both the Gold Coast Galleria and the Elm at Clark have units in the $150s, while 1344 N. Dearborn has some in the low $100s.

Quick delivery also gives today’s highrise conversions an edge. While the newest highrises on line can’t promise occupancy until some time in 2002, most conversions can deliver units in as much time as it takes to paint and carpet an apartment.

“Obviously, delivery time is a negative; I’ll be moving in August of 2001, but it’s worth the wait,” says Gauer, the River Bend buyer.

New highrises also are being discussed for the space at Illinois Center currently used as a golf course; at the Montgomery Ward site, at Chicago and Halsted; and at the near-Loop site controlled by CSX Corp.

Will Chicago’s latest love affair with vertical housing support so many new towers?

“At this point, we still don’t see the potential for overbuilding, but if all these projects happen, we definitely want to keep an eye on it,” Jaeger says. “There are thousands of units in these projects, but overall, demand is strong right now.”